White Hat And Black Hat

Black Hat and white hat, there are two approaches used in SEO. White hats tend to produce results that last a long time, while black hats anticipate that the site could eventually be banned from the search engine to discover what they do.

SEO is a technique, is considered a white hat, if it meets the search engines' guidelines and is not a scam. Given the fact that the search engine guidelines are written as a series of rules and offered, it is important to note the difference. White hat SEO is not just about these guidelines, but to ensure that the contents of the search engine indexed and then rank with the same content the user sees.

White hat advice is generally summed up as creating content for users, not for search engines, and it would be the content easily accessible to spiders than trying to trick the algorithm of the intended target. White hat SEO is in many respects similar to web development that promotes accessibility, although two are not identical.

Black Hat SEO attempts to improve the evaluation methods that were later rejected by search engines, or deception. A black hat technique uses a text that is hidden, either in the form of text, similar to the color of the background, invisible miracle, or outside the screen. Another method gives a different page, depending on whether the page is requested for human visitors or search engine, technique known as cloaking.

May search engines penalize Web sites that discover a black hat, using the methods. These sanctions can be applied automatically, even by the search engines' algorithms.

A notorious example was in February 2006 Google removal of both BMW and Ricoh Germany Germany for the use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and Google has been restored to the list.